Website Marketing Club

Article Marketing: Recession Proof Marketing That Works

Jun 19, 2009 Article Marketing

The economy isn’t great, we all hear the depressing statistics on the news everyday, but that doesn’t have to be your reality. This is the best time ever to build or grow your online business, especially when you learn how to effectively recession proof your online marketing.

Are you thinking about creating an online business? Or do you have an existing business that you need to market but for less money? Well I have some suggestions on how to recession proof your marketing in any economy.

1. Write Articles

The #1 marketing tactic that costs you nothing and provides the best results when you know how you do it correctly is article marketing. It does not have to take you a zillion hours to do it and it is the absolutely a time-tested, proven method that works. Ask any online millionaire! I recommend starting with one article every two weeks.

2. Get Blogging

Most webhosting companies have included the option to host a blog on your site. I highly recommend having a blog because of the ease of added fresh content to it on a regular basis. Search engines love blogs! Which means that you can attract more organic traffic to your site. I recommend building a WordPress blog out of all the other formats because of the features and continued development of it.

3. Relationship Building

It’s important to build relationships online to grow your business. I usually like to do this by building relationships in person at conferences and networking events — but those cost big money. Not really the smartest idea during a tough economic time. Thank goodness that now we can use social media to build those relationships. I have found a lot of clients as well as JV partners via social media sites like Facebook and Twitter. I also like to talk to folks via email. Old school I know — but still effective.

4. Stop Buying Unessential Information

While I highly recommend to all of my clients that they invest in continual education, I also readily admit that it should only be information that you can afford at the time. I have invested thousands in information products, coaching programs, etc. but I also have done it during times when I could afford to do so. When I couldn’t – I didn’t. The same goes for your marketing. There are dozens of strategies you could try implementing, but many cost money (such as pay per click ads). Start with with the simplest strategies first that cost little to no money. My first recommendation is article marketing of course:-)

5. Abandon Pricey Marketing Tactics

If you are already in a few coaching programs. membership sites, or are running Google ads etc. – you may want to abandon all the tactics that are not working for you. Or that you haven’t gotten to yet. Or that are just out of your budget right now. It’s not necessary when there are cost-free solutions out there that may not work overnight — but absolutely will work for your business.

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