Website Marketing Club

An Intro To CPV Advertising

Jan 3, 2010 PPC

Internet marketers are forever on the lookout for new paid traffic sources. While many have tried their hands at pay per click marketing, few have unconvered the world of contextual advertising. It is also known as pay per view (PPV) or cost-per-view (CPV) advertising.

In this form of advertising you pay for each pop-up that shows up on a computer with installed adware. Many users will install adware on their computer in exchange for playing free games or downloading free toolbars and screensavers. For example, Gamevance will let you play all sorts of free games for prizes if you agree to install their adware supported Gamevance software. Adware often has a negative connotation, but most companies currently follow strict rules with regards to installing and uninstalling their adware software.

When utilizing PPV, you will be bidding on various urls and keywords. This allows your ad to popup when a user visits that particular url or keyword. You don’t necessarily need to develop your own landing page either, as direct linking can work equally well. Don’t forget though, that the size of the popup is constrained. For example, on MediaTraffic you only have a 750 x 550 pixel space with which to fit your ad. Therefor, make sure that your ad is optimized around these size constraints.

Costs per popup will vary depending on the competition for the keyword or url. Minimum bids on the networks can get as low as 1 cent per view, but highly competitive targets can cost you somewhat more. Just remember you are getting charged per view. It doesn’t matter if the visitor ignores your popup completely, you are still paying for that view.

Contextual advertising is attractive because of the low minimum bids, and fewer rules compared with the PPC networks. However, be prepared to have a large budget to test everything. Some networks can send you a lot of traffic very fast which can rapidly overwhelm your budget. Finding winning offers though is incredibly lucrative and your ROI can be enormous with CPV traffic.

Contextual advertising has the potential to be a good traffic source, so take advantage of it if you can. Not everyone will be successful with it, but there are many who are finding it quite profitable. Give it a try, and start making money with it today.

Many well known CPV marketers are now signing up for AffPortal to provide them with the best CPV tools available. The Affportal url scrapers are completely unique to the site and make creating CPV campaigns a breeze.

Tags: affiliate marketing, affportal, contextual advertising, cpv advertising, internet marketing, making money online, pay per click, PPC, PPC Advertising, ppc marketing, ppv advertising