Website Marketing Club

Make More Money From Your Customers

Dec 16, 2009 Article Marketing

The following are 10 simple yet very powerful ways to increase your sales significantly:

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. Follow up with them once a week and see how they are enjoying the product. The goal is to begin building a relationship with your customers so you need to keep in constant contact with them.

2. You could upsell to your customers. Once they click on the order this item link, inform them of other items that your are selling that would work well with what they are buying now. Make sure they have the option to add these products to there order if they so desire.

3. Tell your customers if they refer four customers to your web site, then you will give them a complete refund of there purchase price. This will turn one sale into three sales. Because most of your customers will only refer a couple of people you won’t have to give away to many refunds.

4. When you sell an item to a customer, offer your customers the chance of signing up for your affiliate program, then they can make money by promoting your items. This will help you multiply your sales without putting in any more effort.

5. Add an option for your customer to buy the resale rights to this product. Offer this as one of your upgrades to up sell the customer or include the ad in the download. This will boost new sales from the same customer by giving them this option.

6. You could cross promote your product with other businesses’ products in a package deal. Create an ad to place on all your sales pages for all the products you put in your group discount package.

7. If shipping a product to your customers, include a discount coupon for other like items that you may be selling. Doing this will boost your return sales from customers that you already have.

8. Send your customers a catalog of add-on products for the original product they purchased. Include in your catalog all items that you sell and include an upgrade to the product the customer has already purchased. If they liked the first product they will buy from you again.

9. Use gift cards or gift certificates for your website. You will receive extra money from the sale of the gift card. If the receiver of the gift certificate cashes this in, you also have the chance of selling more products from your site to the new customer.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. You can have baseball caps made up that has your website printed on the front. This works great because people advertise your products or website like a walking billboard.

That should do it. The great thing about these powerful strategies is that you can implement them immediately. These are very simple steps and setting them up should be easy as well and the outcome of using these tips can make you a lot more money. It is extremely important to make your customer and/or prospect feel special and to provide them with additional value-added items that will keep them coming back.

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