Website Marketing Club

Online Video Publishing For More Traffic And Conversions

Dec 13, 2009 Advertising

Everyone seems to have videos they want to share with everybody online, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketer’s who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; when they visit your website, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result.

This is your only chance to get the attention of your potential customer, if you can get your customers attention with a clear message if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. People Need To See Your Video

If you decide to use video as a marketing tool, it must be able to see by as many web users as possible. With that in mind, you don’t want to just place the video on your website. You must be sure to distribute your videos to all the video sharing sites you can find this way not only is the video on your site but is now on other sites that allow people to share your video with others and they can even add your content filled video to there own websites.

2. Make The Video File Small

Surfing stats show that most people will only wait for 7 seconds on average for a site to load. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Keeping this in mind, keep your video file size below 1 megabyte, and check to make sure your video loads and plays quickly, this will help keep your visitors interested.

AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Tell Your Visitors It’s A Video

While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won’t play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product.

Let your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

Using video for your internet marketing efforts can greatly increase your sales and conversions, but only if you set everything up correctly. Adding video to your site will give you a step up above your competition.

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Tags: Advertising, affiliate marketing, internet marketing, online business, online promotion, promotion, site promotion, traffic generation, website promotion, website traffic