Is Online Video Marketing A Threat To TV Advertising?
Nov 26, 2009 Advertising
Online videos are for big corporations just an extension of their current TV advertising campaign and for smaller business who work on a restricted budget online videos are a great tool to saturate the info market with new product releases and company details.
Nearly four fifths of people with internet access watch video content on the web and a great many of these people watch video product and service reviews as well as informational videos about companies. If your business is not using video marketing to build your online presence, you could very well be losing a significant amount of revenue – and certainly a great deal of low cost to no cost exposure.
According the 2009 Brightroll Q1 Report, an increasing number of large companies are starting to make more use of the possibilities of online video by producing content designed for the medium. These videos can reach an audience who would be unlikely to see their TV advertising and online content can have an edgier feel which appeals to a younger demographic.
There is a different kind of approach which needs to be taken to video marketing online. The reason is that the back button on web browsers is even easier than the remote control for the TV; and online there is never a shortage of other options. Even more so than with broadcast advertising, you have to create your online videos with a specific goal in mind. You may want to try an educational style video, a product review or any number of other things – but decide what you want to accomplish first.
Besides the goal of your video, you should also decide who your audience is and how you plan to make your content appealing enough to them to induce them to make a purchase. No matter how large of an audience you manage to gain with your video, it will not matter much if you cannot convince these viewers to do business with you.
What’s great about online videos is that you’ve got no real time limit other than how long people want to watch your video. The attention span on the internet is usually not longer than 20-30 seconds. But if you content is very good, people will sit through much longer videos.
Online video also offers a lower cost means of reaching consumers. Viewers do not expect high production values, which levels the playing field for small businesses and allows larger businesses to advertise their products with video content which has a hip, low budget look and feel.
Your video marketing content can also hit the jackpot by becoming viral; if viewers enjoy your video they will tend to send it to friends and use social bookmarking services like Digg, link to your video from social networking pages or spread the word about your video via Twitter. This is the kind of publicity money simply cannot buy – but fortunately, it does not cost anything at all!
Sample video clips for international real estate brokers syndicated by TopSeekInc.com: Straubing Immobilien Bayernand Straubing Immobilien Makler Bayern
Tags: Advertising, Business, internet, TV
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