The Path to Advancing Your Organization’s Follow-up Is With Business Automation Software
Nov 25, 2009 Sales
According to a recent study of buying habits, 80% of prospects purchase after the 5th contact with sales. The problem is that most salespeople do not follow up beyond the 2nd contact. Why?
Because follow-up can be a difficult task, the tendency is to go after the low hanging fruit. Salespeople filter though their incoming leads and cherry pick… and rightfully so. Sometimes there’s just not enough time in the day to spend with customers that aren’t ready to buy now.
Have you ever gone through a list of warm leads that you haven’t called in some time? Inevitably you will hear the dreaded, “Thanks for calling, but we already went with another product.” If it’s not because of an inferior product or service, rude customer support, or bad breath, it may be that you are suffering from a form of follow-up failure.
Customers buy when they’re ready to buy, not when you’re ready to sell. Ideally, you would give ALL your prospects and customers ALL your attention. In doing so, you could be sure that you’re on their mind when it’s time to make a buying decision.
But isn’t it impossible to give ALL your prospects and customers 100% of your attention? NOT SO! You just need the right tools for the job. You need business automation software.
Business automation software can handle the majority of the follow-up for you, ensuring that leads do not slip through the cracks. You create automated follow-up sequences for every stage in your sales and fulfillment process and let the systems take over from there. With business automation software, you can be sure that each and every one of your customers are receiving personal communication on a regular basis.
In this way, you increase the effectiveness of personal calls because you’re steadily building relationships with your prospects and customers over time. You’ll do more business because you’re educating your prospects, providing great customer service, and keeping your marketing at the forefront of their minds.
By incorporating business automation software, you can spend time with your hot leads without fear of neglecting your warm leads.
Instead of hearing, “Thanks for checking in, but we already signed up with your competitor a few weeks ago”, you’ll start hearing, “I appreciate your dedicated follow-up – where do I sign?” Utilize the powerful benefits of business automation software to follow-up like a pro and take your company to the next level.
Brightpath Systems provides complete business automation services for small and medium sized businesses. Visit their online guide to learn how you can use Business Automation Software to increase your profits and grow your business fast. Brightpath Systems is a certified partner with Infusionsoft, a leading provider of Small Business Management Software.
Tags: Business, Business software, copy writing, Customer Service, marketing, Sales, sales and marketing, sales software, small business, software
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