Website Marketing Club

Choosing A Biz Domain Name – Avoid These 5 Mistakes

Nov 23, 2009 Domains

Choosing a great biz domain name for your website is an important task. There are some common domain name mistakes that you need to consider when selecting a name. This process is essential, no matter how long it takes. It is difficult to change a domain name so get it right the first time.

You want your biz domain name to be congruent with your brand, to generate maximum web traffic, and to get top search engine results.

Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.

Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:

1. Names that are difficult to say or spell. You don’t want any ambiguity when you tell someone your domain name. They should be able to spell it and remember it easily.

2. Not buying variations of your domain name. For example, you should register plural and hyphenated versions of your domain if it applies. Not doing this can cost you in the long run because your competitors will register these names and will legally steal some of your traffic! Domain names are really inexpensive so register as many of them as you need to.

3. Not choosing a domain that has the .com extension available. If the .com version of the domain name is already taken, keep looking and find another biz domain name. Don’t settle for .info, associated with hackers and spammers, .net, .ws, etc.

4. Not using your main key term in your domain. You’ll get a higher relevance score from the search engines if your main key term is in your domain name. Higher relevance means more traffic.

5. Not registering your personal name. In addition to any business domain names that you buy, you should also make sure to get your own personal name and those of your kids. Use the form FirstLast.com. Even if you or your kids don’t need this domain right away, you should get it now before someone else does. Domain names are going quickly!

Selecting your biz domain name may seem like a trivial task but it is very important to register a great name. It is a huge hassle to change it later, so the time you spend choosing the right domain name is time well spent.

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