Website Marketing Club

Boosting Brand Recall With Party Items

Nov 22, 2009 Advertising

The smallest details matter when you are aiming to get your brand seen by prospects. Not every hotel guest will spot the monogrammed pillowcases or bed sheets or even the custom bag of potpourri left casually in the bathroom, but those who do will see how seriously you value the customer experience. Paying attention to the littlest things showcases your brand’s professionalism. Customers will take your brand seriously when they know that you go out of your way to please them. The rewards are large.

Whether you are in the hotel and food industry, launching a big party for customers, or launching a new product, every minute should be used to bring your brand forward.

Disposable beverage and luncheon napkins may not be used long term by your guests, but the short time they are in people’s hands will give your brand a much-needed boost. Bars and restaurants can use silk-screened napkins to build up expectation for a new product. Networks and film companies are also taking advantage of the subtle advertising that custom napkins provide, using them to boost upcoming TV shows and movies.

In addition to party accessories such as custom napkins, store personalized disposable paper and plastic cups. They may not be the most environment-friendly party items, but they are practical for outdoor parties and big events, making the after-party cleanup efficient.

Make the unwrapping of gifts an experience with customized ribbons, gift wrappers, and greeting cards. Just one look at the complimentary gift and recipients will know the sender without checking the accompanying tag.

Logo coasters do more than protect furniture. Personalized with your logo, they help in logo exposure. Customize these handouts with your restaurant’s name and address and send them in lieu of invites to your customers. Take-out services can personalize promotional coasters to boost recall for their new hotline numbers.

Jake Gorbachev is a promotional products guru on personalized promotional awards and recognition & personalized promotional bags, packs and totes. Check articles by Jake Gorbachev on how you can market your products.

Tags: Advertising, branding, Business, corporate gifts, Corporate Giveaways, marketing, promotional items, promotional products, Sales, trade show, tradeshow giveaways