Website Marketing Club

How To Grow Your Brand With Promotional Pencils

Nov 22, 2009 Advertising

We can never have too many pencils. Whether it is for writing down a shopping list, a message, or a phone number, or jotting down an unexpected idea that surfaces in the middle of the night, a pencil is an excellent tool to have within arm’s reach.

Aside from being useful, pencils are budget-friendly. You can get some for a few pennies.

Depending on how they are used and who are using them, pencils can keep going for a few months to a year. Price coupled with practical use makes pencils effective schwags that stick to your budget.

Pencils are frequently used as imprinted merchandise for educational campaigns or promotions that target teachers, parents, and students. Tutorial programs and schools can use pencils to come out in their neighborhood. Schools can also extend pencils to parents, guardians, and students during enrollment or at the start of the school year.Furthermore, pencils in gift boxes can be used as prizes for spelling competitions or art and essay-writing contests. On the senior level, universities and colleges can also add logo-imprinted pencils to their merchandise and profit from them.

Pencils have uses for more than educational promotions. Even other industries can use promotional pencils to launch their brands.

Imprinted pencils combined with notepads are good gifts for the start of the year when phone companies deliver new directories. Recipients will find them useful to have within reach to list down phone numbers and messages.

Supermarkets can thank patrons by giving them logo’ed pencils with grocery lists so they can maximize their shopping trips. Similarly, construction firms and architect and design companies can make sure they’re noticed by stakeholders, clients, and employees by giving out promotional pencils etched with their brand.

There are many different ways to use pencils to popularize your brand. Sharpen your mind and get your tools ready for a sticky brand promotion.

Vladimir Escueta is a promotional products consultant on corporate gifts & promotional magnets. Look for topics by Vladimir Escueta on how you can market your products.

Tags: Advertising, branding, Business, corporate gifts, Corporate Giveaways, marketing, promotional items, promotional products, Sales, trade show, tradeshow giveaways