Website Marketing Club

Importance of Keyword placement on Your Web site

Nov 21, 2009 Advertising

For high quality SEO, there are many more important factors to pay attention to besides just the selection of keywords and the potential density you use. Another huge factor that affects your results will be the location of keywords on webpage that you have on your website. A simple tweak or change to your existing content will help you instantly improve your rankings as your content is viewed as more relevant, credible and important to whatever search was originally made.

Where Should I Place Keywords on Webpage for SEO?

Yes, the places that you place your targeted keywords can make a difference in terms of how highly your site gets ranked. For example, two of the most important locations for your keywords in terms of SEO is right at the beginning and right at the end of your content. This helps to signify how highly related your content is, and will help your site improve its ranking for the targeted terms.

When you have keywords on webpage both at the beginning and end of the content, it is helping to prove that the entire page is highly related and relevant. Articles, essays and all information generally start and close out with whatever the main topic is, therefore keywords in this location give more credibility and importance to the content in between.

It’s also important to understand that in many cases your content on a particular site is not the last words that come up on the page. For example, you may have a full set of links, advertisements or even disclaimers on the bottom of a page. Or you could have comments on a blog from people who have already read your article.

If you have this on your website then you want to still ensure that you have keywords on webpage that are the last thing found. To do this, go into your footer and insert a sentence, phrase or even a few short lines that includes your most important keywords. These can like a site mission statement or motto, or it can even be a copyright notice with added keywords.

So are there are any other rule besides at the beginning and end of a page? For the best SEO results, the keyword should be sprinkled somewhat evenly throughout your content. If a key phrase appears four times in one paragraph but never again on the rest of your page it won’t seem very natural nor will it lend a high association to the page for a particular term. So in between the beginning and end of a page, make sure that keywords are used evenly and naturally.

Keywords of course play a very prominent role in SEO and the success that you have with it. However, the number of times you use them is not the only important factor. The placement of keywords on webpage also makes a very large difference in the results that you see. Don’t forget that you should include your targeted phrases as close to the beginning and ending of your content as possible for maximum success.

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