Why You Need Email Address Validation And Address Verification Services
Nov 21, 2009 Business Management
When having a transaction between a business and a customer through email or credit card, doing email address validations and address verification services. Doing so will make certain that you have the correct and legitimate information at hand.
Doing these procedures will guard the business from fraud and falsified information. Also, doing email address validation guarantees that the email address that was provided is using the correct format.
That is because there are times wherein the email address or billing address that was supplied, especially if written by the user on a form or said through the telephone can be written the wrong way by accident.
Doing email address verification checks that such common mistakes as using incorrect punctuation or excess symbols are not done. This can be done either manually through your own syntax and protocol or you can also use a pre-programmed database.
On the other hand, address verification services is a procedure which is used to confirm the identity of the person claiming to own the credit card used to make a purchase. This method will verify the billing address of the credit card that was provided by the client with the address on file at the credit card company to which the card belongs.
The AVS or address verification services system compares the numeric parts of the billing address. This usually means the street number and the postcode of the state in which the card holder lives in. In some cases, the address has additional numeric parts, such as the apartment or building number. In those cases the AVS will check them as well.
Making use of email address validation and address verification services has its advantages. For one thing, the receiver of the payment is ensured of the legitimacy of the transaction. The card holder can also be assured of prompt delivery since the correct address is given.
Once in a while, the card holder might experience having his transaction denied. This could be due to a number of things such as bad credit or wrong information. The retailer will then have to do a manual override or call the card company, depending on the situation at hand.
Increase your ability and better secure your business transactions on the web with email address validation, and address verification services. By doing so will decrease the chance of buyer fraud on your site.
Tags: address validation, address verification, address verification services, Business Management, email address validation, Internet Business, online business
Leave a Reply
You must be logged in to post a comment.