Website Marketing Club

Limiting Your Keyword Selection on a Single Web Page

Nov 16, 2009 Advertising

By now everyone knows that keywords and SEO go hand in hand with one another. They are one of the main elements of optimizing your website and they must be paid attention to. However, many people overlook some of the smaller details with keywords that end up making a big difference in your success.

One of the overlooked factors that people don’t give much attention to is how many keywords you should target on a single web page. The truth is that many people want to do too much when they work with SEO. It’s easy to get ahead of yourself and try to cram tons of keywords on one page, assuming that the more you use the better. However, that’s not really the way that it works.

SEO is actually very refined. Maybe a decade ago you could get away with doing anything that was related to search engine optimization and see success. There was such little competition, and so few tried and true tactics, that anything you tried to do would help you succeed.

Today, many people practicing SEO try to target too many keywords on a single webpage. They figure, if I have 25 figures I’m trying to rank for, I should try to make every one of my web pages get ranked for all of those keywords. It’s like playing the percentages, giving yourself more options and therefore ensuring that you’ll see great results.

However, in actuality the opposite is true. More is less when it comes to SEO and the number of keywords you are trying to target. By targeting too many on a single web page, you aren’t doing anything but thinning out your focus. You’ll also likely be including so many keywords that your content will come across as spam to both the search engines and your visitors.

So what’s the solution for how many keywords to include? There is no exact number, but a good start is to target 2 to 3 keywords per page with your SEO strategies. Then, if you have a dozen pages on your website and that list of 25 keywords, you can make each page go after about 2, and you’ll be targeting every one of your keywords. You’ll be reducing the overload and making your site much more specific and targeted. Your SEO results will quickly improve and your rankings will soar.

Of course, this number is just a basic guideline. For pages with lots of content, you can include more than 2 different keywords as a prime focus. However, for a page with just one hundred words, targeting 2 to 3 different key phrases would be excessive.

SEO has evolved a great deal over the last decade. You can’t try to rank every single web page on your website for every single keyword that you’re targeting. Instead, break up your keyword list and focus on 2 or maybe 3 keywords on a single page in order to maximize your success in the search engines.

Check out RankFast to get more good resources on search engine marketing. You can also check out our affordable SEO services.

Tags: Advertising, Business, computers, internet, internet marketing, marketing, search engine marketing, seo.sem.search engine optimization, site promotion