Website Marketing Club

Article Writing Techniques Must Be Natural

Nov 16, 2009 Article Marketing

Articles are the lifeblood of the information era. Bill Gates once said that “content is king,” referring to the ideal composition of a webpage. This is truer today than ever, as people turn to the Internet in increasing numbers.

When considering article writing techniques, always remember that the article in its finished form must be “readable.” In other words, it must make sense, not be artificially contrived, not contain an excess number of keywords and should leave the reader satisfied that he or she has actually learned something new!

Over the years, a number of different article writing techniques have arisen to satisfy various demands. Sometimes a “top 10″ style is utilized, other times a “how-to” approach or even a straightforward, bulleted list takes the place of a conventional approach. The style of the webpage in question will normally dictate the ultimate formality of contents.

We are learning that the search engines value appropriate content. They use a process similar to latent semantic indexing to gauge whether the body of the article actually relates to the keywords found in its title. In other words, secondary keywords should appear throughout the article, which the search engine compares against its comprehensive database for relevancy.

Fundamentally, an article should consist of 5 to 8 paragraphs and be about 500 words long. This is a standard format for articles found throughout the Internet. When composing an article, the lead paragraph should give the reader an idea of the overall content, the following 3 to 5 paragraphs should enlarge on a particular point — one point per paragraph – and the closing paragraph should sum up the entire piece.

Article writing techniques will tend to vary from author to author but good practice dictates that they should not represent a pure sales pitch. While it could be argued that every webpage has a commercial purpose and the content contained therein must be part of that view, competent authors will focus on the provision of education and information. There is a time and a right place for any “pitch.”

Structure is everything from an SEO perspective. Remember to include LSI type, secondary keywords to back up your prime keywords. Of course it is not necessary for you to worry or focus on this element if you are a subject expert, as you will naturally provide the most informative article and those technical words will appear automatically.

We are told that the major search engines are placing more and more emphasis on quality content and penalizing those webmasters who try and optimize first and provide quality second. As this scenario unfolds there will be a lot of focus on article writing techniques, as well as demand for the provision of great content.

Click on the hyperunderlined text to learn more about article writing techniques, and how you should seriously consider the idea for your online marketing program.

Tags: article distribution, Article Marketing, Article Writing, content creation, SEO