Reasons to Use Branded Web Games for Marketing
Nov 13, 2009 Advertising
Businesses large and small are starting to use branded games to increase brand awareness online, here’s why:
Branded games are interactive
Unlike traditional advertising methods, your audience doesn’t just see you advert they interact with it. This can make it much more memorable as well as encouraging people to voluntarily seek out and view your advert for longer and on more separate occasions.
Branded games are fun
Most forms of traditional advertising are pretty boring and don’t really engage the audience. Not so with branded games, they put the fun into advertising, creating an enjoyable experience for the viewer.
Branded games don’t have a fixed lifespan
The lifespan of a branded game is indefinite, unlike traditional advertising. Once produced and distributed they can take on a life of their own and continue to spread and pull in large numbers of players years later.
Branded games are trackable
You can see detailed, accurate data about who is playing your branded game by inserting a viral Flash tracking system. You’ll be able to see a wide range of statistics collected from potentially hundreds of hosting websites. This is great for accurately measuring the success of your game.
Branded games give worldwide exposure
Not only do branded games provide great online exposure, because of the nature of the internet they are great for spreading awareness outside your particular country. Potential customer from all over the world can see and play your branded game.
You don’t need paid placements
Branded games provide something of genuine value to players and valuable content to webmasters. Because of this many online gaming community websites and games portals will overlook the advertising and include your branded game for free. Although you can use paid placements to boost views if you wish, they are not necessary, which means all you have to worry about is production costs.
Simon Walklate is a UK based professional online game developer who specialises in the production of free-to-play Flash games.
Tags: Advertising, branded games, Business, computers, flash games, games, gaming, internet, marketing, online, online games, web
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