Website Marketing Club

Adequate Thinking Will Result in Adequate Results

Nov 3, 2009 Sales

Could today’s economy have an effect on the way we do business? It seems like since the year 2000 there has been dramatic changes in our business economics. There has been substantial drops in the stock market, continued corporate scandals, the closing of many banking institutions, almost double digit unemployment and a housing market that has plummeted. This has caused a major disbelief in our society of what’s to come.

Layoffs are commonplace while hiring and spending freezes are in place seemingly everywhere. The terrorist attacks in 2001 have contributed to a feeling of anxiety throughout our society. All of these events have a direct impact on our mindset, as well as those of our customers. We have seen a blanket of conservative behavior cover our country without regard to geography or industry. Our customers are simply more wary to make decisions quickly than they have in the past. Many report that doing nothing is “good enough” for now.

Every action requires a reaction. There are many things we can’t change as individuals but we can monitor and control how we react to circumstances that confront us in our daily lives. As experienced salespeople, it is time to rise and meet these new challenges head-on. We already have the skills and knowledge required. Let’s embrace these traits and build them to our advantage.

If we were successful in the past, we can be successful in the future. We need to trust the system if we expect to flourish and enjoy continued success. Yes, we will get knocked down along the way, but we get up, dust ourselves off, and drive forward. This part of being successful has never changed. There will always be obstacles in the way. Customer’s mindsets and anticipations have changed and we need to be accommodating to meet their requests. We need to ask ourselves, what can we do to reach that success at the end of the pipeline?

We have to possibly work harder than we have in the past. Our goal is to keep that pipleline as full as possible through increased and consistent prospecting. This will keep our income stream steady and protected. With the new “do not call” rules, we just have to be more creative about how we go about cold-calling. Especially in sales, setting appointments is crucial. It might require making many more calls than we did in the past to maintain the same return on investment.

If we are talented and experienced with postcard prospecting, then increasing our volume and frequency might be the key. Email prospecting is becoming more and more popular and we can use this to our advantage as well. There are unlimited ways to obtain potential client contact lists. The most important strength of an email lies in the subject line. Be sure it’s powerful and catches the attention of the customer. You can touch many more customers through an email campaign quicker and usually less expensive than a postcard campaign. Alternating your campaigns and using a variety of both could be more beneficial.

Now more than ever the customer is not making quick decisions. Their thought process has been extended. Creating significance in the customer’s mind is vitally important.

We need to change with the times or we will have to go to the end of the line. Ask yourself, “Is “adequate” really adequate? Will this mindset make us reach our goals to success?

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