Website Marketing Club

Website Marketing: What You Need To Know Prior To Getting Started (Part 2)

Oct 29, 2009 PPC

Part 2 of 4. Your IP address is like a physical street address, while your domain name is like the name on your business’s nameplate. You might own the entire building at a given address, or you may share it with others. Regardless of which is the case, the information associated with your address is sufficient for customers to find and transact business with you.

This is a critical point to keep in mind, because many businesses think that they need an entire server when this often isn’t the case. Whether your address is in a standalone building or a shared office matters little to you or your customers, as long as the available resources are sufficient. Also, just as renting office space often makes more sense than does buying an entire building, so shared hosting is often a better and less expensive choice.

Now, each Website is made up by many Webpages which are documents that are suitable for the World Wide Web and can be accessed through a Web browser and displayed on a computer screen. Webpages are usually written in HTML or XHTML format, and may provide navigation to other Webpages via hypertext links.

As such, any business’s first step into online marketing, regardless of type or age, is to build its website. Many businesses make the mistake of selecting a domain name first. This places you at a disadvantage, however, as search engines typically rank pages higher if their main keyword is in the domain name. For instance, our business involving ?SEO? and ?web design? sports the domain name ?AceSEOWebDesign.com.? This helps improve the relevance of search results, as search engines are smart enough to know that a site called ?cars.com? won’t be selling many boats.

Also, in some markets, you may be more successful if you represent yourself as a specialist. Say, for instance, that you’re running a business called ?Harriet’s Flower Shop.? Online flower shops are quite common, and your business may struggle to distinguish itself. If you like a specific flower, however, then it may make more sense to market your business as the less competitive ?Harriet’s Orchids.? Then, once your business is thriving, you may consider branching out and selling more flowers online.

While some degree of specialization can be a good thing, it can easily be overdone. For instance, while focusing on orchids may make sense, selling pink orchids is likely too narrow. If considering this strategy, try to find the fine line between a useful focus that boosts market share, and a narrow specialization that costs you business.

If having relevant keywords in your domain name is so critical, then how have companies like Ebay, Google, Twitter and Facebook become successes in their respective fields? Quite simply,each of these brands have become entrenched in our modern vocabulary. Google is more than just a company name. It is often used as a verb when discussing searching something online. Twitter, Facebook and other social networking sites have cultivated their brands over many years to become synonymous with their respective markets. While Ebay has a great deal of credibility in its area, it began life as auction.com, changing its domain name when it became a success.

Also, you should know that you can purchase multiple domains and point them to one Website. For example, a client of ours, Matt Moss, is an insurance agent in Jacksonville, Florida. He came to us and said he wanted to have us build a site named “MossInsurance.com”. Well, we told him there are three problems with this domain name:

– Having his last name in the domain made it more difficult to sell later should he choose to do so. In most instances, having ?moss? in the domain name would be seen as a negative. Be sure to check out Parts 1, 3 and 4.

Since you read all the way through this article and are reading this right now, we understand you demand the best Seo Services… That’s Ace SEO & Web Design! for Website Marketing 6092VZBC

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