Website Marketing Club

Google AdWords Traffic – Secrets To Getting A Higher Click Through Rate Revealed!

Oct 26, 2009 PPC

Google’s CTR, has become an art form on the net. To be able to maintain and increase your Google AdWords Traffic, you will need some secrets to getting a Higher Click Through Rate. Having all the tools at your disposal is essential for developing your online business. There will come a time when you will instantly know when to let go of a bad campaign and when to intensify a successful one.

When you write your ads you need to remember a few things. Make use of every single character at your disposal. See what the top 3 positions look like, are their ads striking, do they grab the reader? Are they using the bold function to highlight certain keywords? Where have they placed their words on the first line. Why are certain words first and not last? Take some time to research this before you jump in and waste your hard earned money.

A comfortable position to be in is mid-range when it comes to bidding. Always bid higher in the first 24 hours and work your way down to an acceptable level which suits your pocket. You can do this by closely tracking your CTR for a few days and bid as and when you feel the price is right. Take your time and do some research on the internet. See what others are doing so that you could also benefit from their actions.

Use Google’s free keyword tool to generate an estimate for each advert. Doing this you will be able to do an informed and cost effective bidding. If you have a budget, decide how much you can afford to spend on a click, then try to go into the bid as high as possible within the first 24 hours. Start tracking your CTR and wait until you feel comfortable with the results. Then only consider to bid a little lower at a time. Get yourself in the mid-range position.

Another function available to you is the popular Google Checkout system. Essentially it allows your customers to click on the Google badge and buy your products there and then. This is a great way to increase you CTR by at least 10%. The more traffic you generate this way, the more leads you could generate as well.

If you or your clients have trademarks then it is imperative that you use the symbols on your ads. Place them after each brand name or service and see how your CTR increases. You see people want quality and if you could place the TM or encircled R in your ad, your ad will be more visible to the visitor. This is really useful and you should adjust your existing ads if possible immediately.

Another way for you to increase your CTR is by integrating brand terms that have been trademarked. If you have such a brand term or you are campaigning for a customer, then put those in your Title & Copy. Use the TM and R symbol in the copy. By doing this you create and sense of importance or authority on the page and will stand out better over the competing ads.

The secrets to getting a Higher Click Through Rate by using Google AdWords Traffic, are never ending. Unfortunately there isn’t just one method. It has been proven that a multitude of methods are necessary to increase your position. Try them all and see which ones work for you.

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Tags: adwords, google adwords, online marketing, paid search marketing, pay per click, PPC