Website Marketing Club

For Google AdWords Success Follow These 5 Tips

Oct 26, 2009 PPC

Whether you’re an Internet Marketer or an super successful online entrepreneur, getting comfortable with Google AdWords and how it works is an absolutely essential skill. No matter how big or small your business is or the need for your product in the marketplace, there’s a great opportunity for you in search engine marketing to help you increase your profit margins. Too many online marketers forgo the amazing power of search engine advertising and miss out on expanding their potential. With that in mind, listed below are the five crucial tips for Google AdWords success:

#1 – Pick keywords that represent your business.

The keywords you use will often be competitive. When you’re picking keywords for your AdWords campaign, make sure that they first accurately reflect your business, and second reflects what people are really searching for. While only searching for competitive keywords is a great way for determining who’s going to see your ad, it’s not always the best way to make sure that your ad converts into sales. If you lose sight of either of those factors, you’ll lose a large chunk of your potential customers.

#2 – Run small test campaigns before making any final decisions.

What is the key purpose of advertising? To convert prospects into customers! Knowing this should be the first rule that any advertiser follows . If your ads don’t achieve that, then get rid of them. Run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then focus in on that ad, improving it until it has a conversion rate that makes it easily worth its cost 10 times over.

#3 – Drop your non-converting ads ASAP.

Don’t try to spend your way out of trouble. It will not work. When your ads aren’t working, lose them. Instead, simplify and focus on refining what already works, not on what doesn’t. Most online entrepreneurs, simply don’t have the resources to run a massive campaign, so focus on the small ones that achieve the greatest result. When you’re running 6 different ads and only 2 are bringing in any real conversions, get rid of the 4 that aren’t performing.

#4 – Do your research through running test ads.

You can create a strategic ad that will command the attention you want, performs great and is highly optimized for your market. Find out what’s going to work online and what isn’t. Start by analyzing five potential names for your product, or advertising tag lines, Run as a test a Google AdWords campaign that won’t have you gambling with your ads, but is instead researched to make sure that anything you run is guaranteed by some type of results.

#5 – Measure your Google AdWords campaigns with a cost-benefit analysis.

You need to take a step back and ask yourself if its really worth the trouble, to run ads that are converting, but not in massive quantities. Again, if your ads aren’t profitable, get rid of them. Now, if they’re only just breaking even, decide if they’re worth the time investment, and if they’re not, again, remove them. You’ll be amazed how much even the smallest of ad campaigns can devour your time, so be sure to calculate opportunity cost when working out how well your ads are really doing.

To learn more about PPC advertising, check out the free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you register first at Clickbank Pirate.

categories: Google AdWords, PPC Advertsing, Pay-per-click, Internet Marketing, Affiliate Marketing, Advertising

Tags: Advertising, affiliate marketing, google adwords, internet marketing, pay per click, PPC, PPC Advertsing