Website Marketing Club

Website Marketing: What You Might Want To Understand Prior To Starting (Part 4)

Oct 25, 2009 PPC

Part 4 of 4. As such, your overall website marketing strategy looks like this. First, build a website of several pages, linking them together. Next, choose a domain name and a web host. Finally, place the website on the host and link it with the domain name. When all these steps are performed, a user can type your business’s memorable domain name into their address bar and learn all about your offerings.

When a customer does this, they view your site’s pages, images and other multimedia content in their browsers. This content, stored on the web hosting company’s computers, is delivered up via the web servers which they run and maintain on your behalf.

More often than not, the web browser or ?user agent? is one of the commonly available Firefox, Internet Explorer, Safari or Opera. The user navigates between pages and content on your and other sites by clicking on hyperlinks. If the link includes the domain, users can ?surf the web? by connecting to sites and resources hosted worldwide.

With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren’t sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.

Well, just as you probably found this Webpage or our Website in the first place, you can use a search engine or directory. The top three are: Google, Yahoo! and Bing (formerly MSN Live). Because these search engines are preferred by Web surfers, every webmaster wants to get included in their search engine results pages (SERPs). These search engines create an invaluable source of free traffic and this converts to profit if you sell goods or services online.

Additionally, consider using email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.

Email is an attractive tool for website marketing because it costs nothing to send. Plus, an auto-responder system only costs a few dollars per month and makes building lists of current or potential clients a snap. With such a list, you can automatically mail special offers and newsletters, maintaining customer mindshare throughout their busy lives.

And keeping you at the top of their mind is important to your “viral” success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.

Since you read all the way through this page and are reading this currently, we know you desire the best Website Marketing… That’s Ace SEO & Web Design! for Website Marketing 6092VZBC

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