Website Marketing Club

Website Marketing: What You Ought To Know Prior To Starting (Part 3)

Oct 23, 2009 PPC

Part 3 of 4. — The term “insurance” is too broad, and is subject to fierce competition. If your business isn’t listed in the first two pages of search results then its likelihood of being noticed is quite low, and most of the top insurance companies are billion dollar businesses. As such, the chances of a small business ranking favorably with such a keyword are quite low.

– There are many types of insurance such as car, home, health, dental, life, accident and even vacation insurance. Why create a general insurance site if you don’t sell all forms of insurance? (And if you do, you’d be better off creating a separate site for each.)

Upon sharing our concerns, Matt decided to specialize in car, home and boat insurance. While this was a great first step, even these terms are quite competitive, so the next phase in Matt’s web marketing strategy was finding the right terms to help get him noticed.

Our research led us to three terms that had very little competition and, as such, would garner more notice for Matt’s business. These were “homeowners insurance,” “classic car insurance” and “yacht insurance.” While your first impulse may be to believe that businesses and terms with no competition are most desirable, unless you are a pioneer in your field, no competition also means no demand.

Matt chose to specialize in homeowners insurance, as it was a subject with which he was most familiar, while leaving the opportunity ope for future expansion into his other specializations later. Matt’s choice was sound on several levels. While representing himself as a homeowners insurance salesman online, nothing prevents him from building trust with clients and selling them classic car or yacht insurance at a later date. Had he positioned himself as a generic insurance salesman, he likely wouldn’t have gotten noticed. Similarly, had he specialized in car or boat insurance then his future expansion would be limited by the fact that those purchasing these types of insurance already owned homes.

Also, while the internet is global, most of Matt’s business will be relatively local. It would make little sense for someone in Oregon to do business with him, for instance. As such, we registered the domain named “Florida-homeowners-insurance-choices.com.” While this name is great for search engines, it is difficult to remember and even worse for printing on business cards. To that end, we also registered “MossHomeownersInsurance.com” and pointed it at his main domain name. As such, Matt has the best of both worlds for his website marketing strategy: a search engine optimized domain as well as one that is easy to remember and say.

The main point: Do not register your domain name first! Let us do the research first!

The second biggest mistake made by many businesses is in purchasing web hosting before they know what their needs are. Hosting environments are quite different, offering a vast array of environments and features. In nine out of ten instances, the environment you choose will meet your needs. However, in the remaining instance, a wrong choice can waste your valuable time and money.

Furthermore, we have found one system that’s simply the best way to conduct business online: Site Build It (SBI). Basically, SBI is a hosting system plus much more. For the price of typical hosting, SBI provides a Website with dozens of built-in, automated tools that practically assure that your success. Frankly, SBI is the right choice for about 95% of all of our clients and because SBI actually takes care of registering your domain name and setting up your hosting, it’s another reason that you should not do it yourself. Be sure to checks Parts 1, 2 and 4.

Since you read all the way through this page and are reading this currently, we know you desire the top Website Marketing… That’s Ace SEO & Web Design! for Website Marketing 6092VZBC

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