Website Marketing Club

Use Google AdWords To Test Your Product And Research Your Market!

Oct 22, 2009 PPC

Launching a new product is undoubtedly one of the most stressful and difficult times for any entrepreneur. Whether it’s your first product, your fiftieth, or your hundredth, knowing just how the market will react is something that you can never do through intuition alone. Although the most popular and successful entrepreneurs are said to have the ‘golden touch’ that can predict a product’s success, they’re more often than not wired up to the hard data when making any major decisions. While many internet entrepreneurs and marketers are often without the financial means to employ focus groups and beta testers, IT IS possible to use the massive search traffic of Google as an effective replacement for traditional marketing test groups.

Setting up a series of ads that will test the major factors of your product, including price, name, and the description. This will provide you the results you need to move forward. By running an AdWords campaign specifically targeted to your market, you can gain exceptional insights on the performance of your product, what the consumer is searching for and last but not least the price points they are looking for. Whether you’re looking to sell 15 copies or 500, the information that an AdWords campaign provides you is priceless.

Need some guidelines? Here’s a simple example, using an eBook as a demo product:

With five potential product names, 10 potential product descriptions, and no idea of the price, you need to gather as much information as quickly and cheaply as possible to market an eBook that you’ve written yourself.

To see which one performs the best, without mentioning price or cost associated with it, run five different Google AdWords campaigns. All 5 ads need to have the same exact information with the exception of the book’s potential titles in the ad text or headline. Only keep the best performing and drop the rest.

Now, run your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Find out which product description works the best for your audience, and lose the others.

To see which one continually leads more people to both click on your advertisement and read through your product description and sales copy run the same test again at ten different prices. Finally, put a “name and email” form and collect details for potential customers at the end of the page.

By creating this simple strategy, you’ve created a marketing database, an easy email list, and given yourself the opportunity to market to people directly once your product launches. Not bad for a little AdWords spending, and certainly more cost effective than the traditional methods of gathering market information. Best of all, you’ve determined the best name, description, and price for your online product.

To find out more about PPC advertising, get your free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.

Tags: AdWords advertsing, internet marketing, online advertising, online marketing, pay per click, PPC, small business advertising, small business marketing