Website Marketing Club

Real Estate Marketing

Oct 21, 2009 Advertising

If you’re a real estate agent and have a site, then you know how difficult it can be to rank higher in the search engines for your centered full terms. There are a slew of competitors all trying to get to the top ten spots that Google showcases. If you did a search for your keyword and looked at the top 10 competitors you would potentially see a bit of large brand names like Trulia and Zillow listed there.

What makes these sites rank so much better than typical agent internet sites and how can the average agent compete with them? To reply to this question would take more than that article, but I want to give you one tip that if sticked to by agents would help knock down the big boys.

One of the facets of ranking well in the search engines in obtaining links from many quality internet sites. Trulia and Zillow have made it very easy to obtain links by providing accounts for real estate agents to login to and hold. Almost all of the agents that have these accounts advertise these accounts on their website. They advertise by placing a link on their site going to their account page on Trulia’s site or Zillow’s internet site, thus creating links back to the big dogs.

Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent’s own web site. I’m not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that’s really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.

real estate agents need to get rid of these enormous brand links off of their sites to decrease the quantity of links being passed to the heavy hitters. I’m going to say that even doing this little thing may not drop the heavy hitters off the search engine chart, but it can help. Google gives gigantic brands weight in their algorithms, so you can’t knock them off completely, but each agent should try and do what they can. If you can gain some spots in your rankings then it’s worthwhile. The higher you are in the rankings, the more potential leads you can render, and therefore , the more viable closings you can obtain.
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Tags: Advertising, homes, marketing, real estate