Website Marketing Club

Train The Mind Of Your Target Market and Soon They Will Bend To Your Every Demand, Here’s How To Do It

Oct 16, 2009 Advertising

Why do we rent movies or strap into rattling roller-coasters rides or watch, with teary eyes, romantic films or comedies? Why do people seek out the temporary release of alcohol or pharmaceutical and illegal barbiturates? People long for the long lost and ancient connection with their emotions.

People need to ‘feel’ something, anything and as publicists and hype creators it’s our mission to toy with that emotion to trigger a response. We are trying to activate a reaction from a willing candidate. Man has proven over and over again that they will purchase anything so long as it touches on those emotional pressure points.

The public decides to buy cars, houses and cloths all based on emotion. How does the ad or article make you feel when your emotions become tangled with this content? What elements are missing in the target consumer psyche and how can we fill that void while simultaneously branding our client’s product and calling the candidate to action?

We play on the sadness, hopes, fears and aspirations for one reason, to slowly draw the target market in on behalf of our client so that when they feel sad, hopeless, desperate or in need, this ‘brand’ comes to mind as the automatic answer to all of these issues.

Today’s online publicity marketer must have a solid comprehension of the target market’s emotional element, what makes them happy, sad, stressed etc in order to reap the full rewards of a campaign.

One should pay close attention to the colors, voice over tone, background music, video clip and image choice, vocabulary and on screen text with web commercial and take into consideration similar aspects when writing articles or creating ads.

These elements abase the guard of the individual which allows a message to be imbedded in the mind. This is done with music, film, political promotions and yes, even ads.

At the end of the day, results are what keep the clients coming back and if the advertising ingredients can cradle a sort of post hypnotic cue that calls a client to action, then the needs of the client are being met with branding and sale conversion and the emotional needs of the customer are being taken care of as well. This is one of the few times in life that there is truly a win/win relationship.

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Tags: Advertising, Business, business publicity, corporate publicity, internet publicity, marketing, pr, publicity marketing, se optimization